MAKE THEM WHEELS ROLL
Safia
The Brief
Having impressed Warner Music with our prior collaboration with Safia (Embracing Me), we were tasked to come up with an idea and deliver it within a very tight timeframe.
We pulled out all stops on this one to go from concept to having actors harness fire and walk on water, to final delivery and premiere in just 10 days.
Services
Creative direction
Concept development
Storyboarding
Filming
Post-production
Casting
Location Scouting
Similar to the deep dive thought process before Embracing Me – Jimmy wanted to avoid obvious visuals around evocative lyrics.
In this scenario, those visuals would have been someone at a work cubicle, grinding away at work (like a more dystopic take on Office Space).
Pushing further than that, Jimmy wanted to infuse experiences he had of dealing with some grief whilst the world kept spinning.
Someone expected to ‘make them wheels roll’ as their own world fills them full of fiery rage whilst drowning in isolation.
Credits
DIRECTOR JIMMY ENNETT
PRODUCERS SAM TREMAYNE & JIMMY ENNETT
EDITOR JIMMY ENNETT
DIRECTOR OF PHOTOGRAPHY TIM BARNSLEY
ASSISTANT CAMERA EAMON DIMMITT
UNDERWATER CAM OP JON SHAW
GRIP DAMIAN HECKENDORF
GAFF MATT WILSON
COLOURIST MATT FEZZ
ART DIRECTOR MERRYN SCHOFIELD
ART DEP ASSISTANT HARRISON GRIMA
GUY GUY EDMONDS
WATER GIRL TAMRYN LIDDELL
FIRE GIRL BELLA FUEGO
Press (by press we mean carefully selected positive comments from youtube)
'These guys are incredible live, but I love the artistry of their music videos too'
Tired Frog
'This video is actually f***ing amazing'
TheMilkems
'I’ve liked them for so long but, This music video, oh my god.'
psychosparten049
